19th IAMA Annual World Forum and Symposium
Budapest, 2009
PAPERS & CASE STUDIES

 

Copenhagen Ballroom, Saturday, June 20, 8:00 am - 8:30 am
OPENING PLENARY SESSION

Moderator: Francis Declerck, ESSEC Business School, Paris-Singapore, France
Keynote Speaker: Ernesto Gallo, Zamorano University, Honduras
Agribusiness Megatrends
powerpoint

 

Copenhagen Ballroom, Saturday, June 20, 8:45 am - 10:15 pm
FAO WORKSHOP I
Agribusiness and Agro-industries Development in Central and Eastern Europe
Overview of Agrifood Sector Development in Central and Eastern Europe

Vertical Coordination in Central and East-European Countries: Status Quo And Outlook
Taras Gagalyuk, Vera Belaya, Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
presentation

A Comparative Analysis on the Fruit and Vegetable Distribution Structures of Central European Countries
Yasushi Sembokuya, Toshihisa Kanayama, Hiroichi Kono, Obihiro University of Agriculture and Veterinary Medicine, Karol Wajszczuk, Poznan University of Agriculture, Poland
presentation

Pre- and Post EU-Accession Restructuring of the Slovenian Food Industry
Ales Kuhar, University of Ljubljana, Slovenia
presentation

Transition Challenges in the Agrifood Sector in the Western Balkans
Heike Harmgart, EBRD Chief Economist's Office, Emmanuel Hidier, FAO Investment Centre Division
presentation

 

Copenhagen Ballroom, Saturday, June 20, 10:45 am - 12:15 pm
FAO WORKSHOP II
Agribusiness and Agro-industries Development in Central and Eastern Europe
Linking Farmers to Markets

Is Sustainable Market Access Achievable for Small Farmers? A Dual Strategy to Overcoming the Intervention Design Challenge
Hamish Gow, Aleksan Shanoyan, Michigan State University, USA
presentation

Linking Farmers to Markets in the Western Balkans: an Unfinished Job
Nancy Cochrane, Economic Research Service, United States Department of Agriculture, USA
presentation

Investing in Large Farming Versus Establishing Linkages With Small Farmers
Goran Zivkov, SEEDEV Consulting agency, Serbia
presentation

 

Copenhagen Ballroom, Saturday, June 20, 1:30 pm- 3:00 pm
FAO WORKSHOP III
Agribusiness and Agro-industries Development in Central and Eastern Europe
Enabling Environment Reforms

The Contractual Relationships in the Vegetable Supply Chain in Romania
Cornelia Alboiu, Institute of Agricultural Economics, Bucharest, Romania
presentation

Credit Constraints, Agribusiness Investments, Contracting and Farm Growth: Evidence From The Bulgarian Dairy Sector
Johan F.M. Swinnen, Kristine van Herck, Centre for Institutions and Economic Performance (LICOS ), Belgium
presentation

Agri-Food Marketsin Central and Eastern Europe: Will Changes in Trade Conditions Lead to a New Pan-European Frame?
Oleksandr Zhemoyda, Natalia Gerasymenko, National University of Life and Environmental Sciences, Ukraine
presentation

 

Copenhagen Ballroom, Saturday, June 20, 3:30 pm- 5:00 pm
FAO WORKSHOP IV
Agribusiness and Agro-industries Development in Central and Eastern Europe
Supply Chain Management and Agrifood Sector Competitiveness

Consumer Perceptions of Organic Food in Romania: A Qualitative Approach
Alexandra Popa, Hubbard, C., Gorton, M., Newcastle University, United Kingdom Petrovici, D. Kent University, United Kingdom
presentation

Quality Function Deployment in the food industry as a support to product development
Zuzana Kapsdorferová, Slovak University of Agriculuture, Nitra, Slovakia
presentation

Influence of Foreign Direct Investment on Supply Chain Management in Russia
Vera Belaya, Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe,Germany
presentation

 

Copenhagen Ballroom, Saturday, June 20, 5:30 pm- 7:00 pm
FAO WORKSHOP V
Agribusiness and Agro-industries Development in Central and Eastern Europe
Supply Chain Management and Agrifood Sector Competitiveness

Agri-Food Chain Management and Performance in Moldova
Galina Lyashenko, Moldovan Center for Food Safety and Quality, Moldova
presentation

Effects of Market Structure Changes on Dairy Supply Chain in Serbia
Rade Popovic, University of Novi Sad, The faculty of economics Subotica, Department for Agricultural Economics and Agribusiness
presentation

Competitiveness of the Pig Supply Chain in Hungary
Levente Nyárs, Agricultural Economics Research Institute, Hungary
presentation

 

Copenhagen Ballroom, Sunday, June 21, 8:00 am - 9:30 pm
FAO WORKSHOP VI
Agribusiness and Agro-industries Development in Central and Eastern Europe
Implications for Poverty reduction and Rural Development

The Role of Milk Marketing Cooperatives in the Recovery of the Armenian Dairy Sector
Vardan Urutyan, International Center for Agribusiness Research and Education (ICARE), Armenia
presentation

Value Chain Structure and Governance Changes Medicinal and Aromatic Plants in Albania - Implications for Poverty Reduction and Rural Development
Drini Imami, Luciano Leonetti, Andi Stefanllari, Development Solutions Associates, Albania
presentation

Increasing Marketing Possibilities of Direct Food Sale and its Relations to Rural Development
Eva Macsai, Istvan Feher, Szent István University, Hungary
presentation

 

Nice Room, Saturday, June 20, 8:45 am - 10:15 am
CASE CONFERENCE I

Moderator: Mary Shelman, Harvard Business School, USA

Introduction and Recent Case Studies of the Harvard Agribusiness Program
Mary Shelman, Harvard Business School, USA
presentation

The Alltech Case Study
Aidan Connolly, Vice President, Alltech Biotechnology, USA
presentation

 

Nice Room, Saturday, June 20, 10:45 am - 12:15 pm
CASE CONFERENCE II

Moderator: Mary Shelman, Harvard Business School, USA

Telepizza, S. A.
Antonio Garcia de Castro, Instituto Internacional San Telmo, Spain

Rocio Reina Paniagua, Instituto Internacional San Telmo, Spain
case

How the Cookie Crumbles: The Case of Gluten-Free Cookies
Norbert Wilson, Auburn University , USA
case powerpoint

Interventions in the Food Value Chain to Improve Quality and Competitiveness: A Case Study of Dairy Cooperative in India
Gopal Naik, Indian Institute of Management Bangalore, India
case powerpoint

 

Nice Room, Saturday, June 20, 1:30 pm - 3:00 pm
CASE CONFERENCE III

Moderator: Kenneth Harling, School of Business & Economics, Wilfrid Laurier University, Canada

Economic and Market Connections of Production and Trade of Organic Foods - with Special Respect to Product Chain of Organic Milk
Viktoria Szente, University of Kaposvár, Hungary
Csaba Borbély, University of Kaposvár, Hungary
Attila Máthé, University of Kaposvár, Hungary
Zoltán Szakály, University of Kaposvár, Hungary
case powerpoint

Relation between Price and Quality of Meat Products in the Czech Republic
Bo-Anne Belkova, Institute of Chemical Technology in Prague, Czech Republic
case powerpoint

Development of Traditional Pork (Mangalica) Production Value Chain
Gabriella Zsarnóczay, Hungarian Meat Research Institute, Hungary
Ágnes Kovács, Hungarian Meat Research Institute, Hungary
case

Nice Room, Saturday, June 20, 3:30 pm- 5:00 pm
CASE CONFERENCE IV

Moderator: Woody Maijers, INHolland University, The Netherlands

To Go or Not to Go Buffalo
Elliot Currie, University of Guelph, Canada
Melanie Lang, University of Guelph, Canada
case (part A) case (part B) case (part C) powerpoint

Strategic Decision Making Under Uncertainty: Innovation and New Technology Introduction during Volatile Times
Michael Boehlje, Purdue University, USA
Maud Roucan-Kane, Purdue University, USA
case

Sustainability Management in the Value Chain: from the Farmland to the Table
Roberto Scare, Faculty of Ec. Business Adm. and Acc. of Ribeirao Preto, University of Sao Paulo, Brazil
Carla Martoni Gomes, Faculty of Ec. Business Adm. and Acc. of Ribeirao Preto, University of Sao Paulo, Brazil
Andressa Berto, Faculty of Ec. Business Adm. and Acc. of Ribeirao Preto, University of Sao Paulo, Brazil
**BEST PAPER AWARD FINALIST**
case powerpoint

Nice Room, Saturday, June 20, 5:30 pm - 7:00 pm
CASE CONFERENCE V

Moderator: Woody Maijers, INHolland University, The Netherlands

Paradigm Shift in the Floriculture Sector by Cooperation Science/Business
Joséphine Jegen, INHolland University, The Netherlands
Woody Maijers, INHolland University, The Netherlands
case powerpoint

Proposition of a Method for Industry Association's Remuneration
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Vinícius Gustavo Trombin, Marketing & Strategic Projects and Research Center, Brazil
Federico Fonseca Lopes, Marketing & Strategic Projects and Research Center, Brazil
Carla Cristina Martoni Pereira Gomes, Marketing & Strategic Projects and Research Center, Brazil
case powerpoint

Value-Added Increasing Effect of Rural Development in the Fresh Fruit and Vegetable Sector: Lessons Learned and Future Possibilities
Anikó Juhász, Szent István University, Institute of Agricultural Economics, Gödöllő, Hungary
case powerpoint

 

Nice Room, Sunday, June 21, 8:00 am - 9:30 am
CASE CONFERENCE VI

Moderator: Lucas Vokurka, School of Agriculture & Technology, INHolland University, Netherlands

Technology difussion in agro-cluster: The role of multinational Companies in the case of Almeria (Spain)
Juan Carlos Pérez Mesa, University of Almería, Spain
Emilio Galdeano Gomez, University of Almería, Spain
Ma. Carmen Galera Quiles, University of Almería, Spain
powerpoint case

Environmental Conservation and Coordination Aspects - The Nature Conservancy Case Study in Brazil
Samuel Ribeiro Giordano, University of Sao Paulo, Brazil
Silvia Morales de Queiroz Caleman, University of Sao Paulo, Brazil
Claudio Antonio Pinheiro Machado Filho, University of Sao Paulo, Brazil
powerpoint case

Esmeralda Coffee (A) - Taking Advantage of Having the World's Best Coffee
Ernesto Gallo, EAP Zamorano University, Honduras
powerpoint case

 

Nice Room, Sunday, June 21, 10:00am - 11:30 am
CASE CONFERENCE VII

Moderator: Tamás Szigeti, Wessling Hungary Ltd.

NESTLÉ DPA: Expansion of the Shared Value Concept in the Milk Chain
Claudio Antonio Pinheiro Machado Filho, Business School, PENSA, Brazil
Tiago Ferreira Fischer, PENSA, Brazil
Nadia de Barros Alcantara, PENSA, Brazil
powerpoint case

India's Food Security Strategy and its Impact on the Food Surplus State of Punjab
Veena Goel, Punjab Agricultural University, India
Suku Bhaskaran, Victoria University, Australia
powerpoint case

Salacca "Exotic" Fruit Of Indonesia Challenge to Compete in International Market - Case Study: Export Challenge of Salacca "Pondoh" Variety to China
Ahmad Dimyati, Ministry of Agriculture, Department of Horticulture, Indonesia
powerpoint paper

 

Nice Room, Sunday, June 21, 12:00 pm - 1:00 pm
CASE CONFERENCE VIII

Moderator: Woody Maijers, INHolland University, The Netherlands

Quality Line Carrefour
Decio Zylberstsztajn, University of Sao Paulo, Brazil
Eduardo Spers, Brazil
Christiano da Cunha, University of Sao Paulo
case

Determinants, Costs, and Benefits of Small Farmer inclusion in Restructured Agrifood Chains: A Case Study of Dairy Industry in India
Vijay Sharma, Indian Institute of Management, India
**BEST PAPER AWARD FINALIST**
paper

 

Amsterdam Room, Saturday, June 20, 8:45am - 10:15 am
FOOD CHAIN MANAGEMENT I

Moderator: Jacques Trienekens, Wageningen University, The Netherlands

A Comparison of Dairy Supply Chains of Finland and the Baltic Countries
Csaba Jansik, MTT Agrifood Research, Finland
paper

Effects of Market Structure Changes on Dairy Supply Chain in Serbia
Rade Popovic, University of Novi Sad, The Faculty of Economics Subotica, Serbia
powerpoint paper

Procurement Strategies of the German Dairy Sector: Empirical Evidence on Contract Design between Dairies and their Agricultural Suppliers
Stephanie Schlecht, Georg-August-Universitaet Goettingen, Germany
Achim Spiller, Georg-August-Universitaet Goettingen, Germany
paper

 

Amsterdam Room, Saturday, June 20, 10:45 AM - 12:15 PM
FOOD CHAIN MANAGEMENT II

Moderator: Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil

Analyzing some Relationships between the Pork Segments in Brazil and Europe
Maria Stella Melo Saab, University of Sao Paulo and Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Lucas Sciencia do Prado, University of Sao Paulo and Markestrat, Brazil
powerpoint paper

Planning Model Supporting Information and Service Agency in Meat Chains Designing Services in Chain Oriented Health Management
Verena Schütz, University of Bonn, Germany
Brigitte Petersen, University of Bonn, Germany
powerpoint paper

Relocalizing Pork Production and Supply: Buiding Bridges, Not Walls
Rannia Nijhoff-Savvaki, Wageningen University, The Netherlands
Jacques Trienekens, Wageningen University, The Netherlands
Onno Omta, Wageningen University, The Netherlands
powerpoint paper

 

Amsterdam Room, Saturday, June 20, 1:30 pm - 3:00 pm
FOOD CHAIN MANAGEMENT III

Moderator: Xiaoyong Zhang, LEI, Wageningen University, The Netherlands

Export Chains of Fresh Apples in Qixia, Shandong China
Xiaoyong Zhang, LEI, Wageningen University, The Netherlands
**BEST PAPER AWARD FINALIST**
powerpoint paper

Relationship Measures as Indicators of Chain Performance: The Case of the EU Traditional Food Sector
Katrien Van Lembergen, Ghent University, Belgium
Adrien Molnár, Ghent University, Belgium
Xavier Gellynck, Ghent University, Belgium
paper

Is Trust Necessary in Supply Chain Networks? First Impressions of Hungarian Examples
Timea Török, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
powerpoint paper

 

Amsterdam Room, Saturday, June 20, 3:30 pm - 5:00 pm
FOOD CHAIN MANAGEMENT IV

Moderator: Christian Fischer, Massey University, New Zealand

Opportunities for Innovation in Fruit & Vegetable Marketing - A Value Chain Approach
Christian Fischer, Massey University, New Zealand
powerpoint paper

Chain Coordination Mechanisms and Concerns in Sugar Industry in Punjab, India
Veena Goel, Punjab Agricultural University, India
powerpoint paper

Supply Chain Management and Indian Fresh Produce Supply Chain: Opportunities and Challenges
Surendra P. Singh, Tennessee State University, USA
Balraj Sikka, G.B PUA&T, India
Ashutosh Singh, G.B PUA&T, India
paper

 

Amsterdam Room, Saturday, June 20, 5:30 pm - 7:00 pm
Special Session: Food Dynamics and Innovation: The Challenge of Sustainability

Organized by Melanie Fritz and Gerhard Schiefer, Intern. Center for Food Chain and Network Research, University of Bonn, Germany
powerpoint (part A) powerpoint (part B) discussion session discussion session slides

 

Maastricht Room, Saturday, June 20, 8:45am - 10:15 pm
NEW CHAIN STRATEGIES FOR DEVELOPMENT OF FARMER'S ENTREPRENEURSHIP I

Moderator: Peter O'Brien, Rural Industries Research & Development Corporation, Australia

Benefits of Rural Research and Development Investments
Peter O'Brien, Rural Industries Research & Development Corporation, Australia
powerpoint paper

Recommendations for Restructuring Food Markets in the Southern African Region: Dynamics in Context of the Fresh Produce Sub Sector
André Louw, University of Pretoria, South Africa
Leah Ndanga, University of Pretoria, South Africa
Davison Chikazunga, University of Pretoria, South Africa
Choolwe Haankuku, University of Pretoria, South Africa
powerpoint paper

Analyzes of Private Market Coordination Mechanism in the Hungarian Dairy Sector
Gábor G. Szabó, Hungarian Academy of Sciences, Institute of Economics, Hungary
Péter Popovics, University of Debrecen, Hungary
powerpoint paper

 

Maastricht Room, Saturday, June 20, 10:45 am - 12:15 pm
NEW CHAIN STRATEGIES FOR DEVELOPMENT OF FARMER'S ENTREPRENEURSHIP II

Moderator: Woody Maijers, INHolland University, NL

Business Models to Enhance Farmers' Access to Markets for High-Value Certified Products
Pilar Santacoloma, FAO Rural Infrastructure and Agro-Industries Division, Rome, Italy
paper

World Soybean Production: Area Harvested, Yield, and Long-term Projections
Tadayoshi Masuda, University of Illinois at Urbana-Champaign
Peter Goldsmith, University of Illinois at Urbana-Champaign
powerpoint paper

Entrepreneurship in Agricultural Micro Enterprises in West Pokot District, Kenya
Nicola Shadbolt, Massey University, New Zealand
Isaac Kataliem, Massey University, New Zealand
Daniel Conforte, Massey University, New Zealand
paper

 

Maastricht Room, Saturday, June 20, 1:30pm - 3:00pm
FOOD SECURITY AND SUSTAINABLE DEVELOPMENT I.

Moderator: Bernardo Pacheco Carvalho, Technical University Lisbon, Portugal

Sustainability in Food Networks - a Framework for Research
Melanie Fritz, University of Bonn, Germany
Gerhard Schiefer, University of Bonn, Germany
powerpoint paper

Soybean Expansion in the Mercosur - Is the Sky the Limit? Analysis of Drivers and Constraints for Policy Making
Guy Henry, CIRAD/ProsPER, Argentina
Eduardo Trigo, Grupo CEO, Argentina
Peter Zuurbier, WUR Latin America Office, Brazil
paper

Consumption Patterns and Competition in the World Fertilizer Markets
Kyosti Arovuori, Pellervo Economic Research Institute, Finland
Hanna Karikallio, Pellervo Economic Research Institute, Finland
powerpoint paper

 

Maastricht Room, Saturday, June 20, 3:30pm - 5:00pm
CUSTOMER ORIENTATION IN THE FOOD CHAIN I

Moderator: Ágnes Szegedy-Fricz, Ministry of Agriculture and Rural Development, Hungary

Factors Influencing the Consumer's Choice of Retail Store
Peter J Batt, Curtin University of Technology, Australia
powerpoint paper

On the Use of Channel Incentive Programs: A Cross Country Analysis on the Crop Protection Industry in Brazil and USA
Luciano Thomé e Castro, Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Jay Akridge, Purdue University, USA.
paper

Ex Ante Selection Criteria & Ex Post Reasons for Dissatisfaction in Logistics Outsourcing: Empirical Insights from Greek Food SMEs
Dr. Michael Bourlakis, Brunel University, UK
Mr Ilias P. Vlachos, Agricultural University of Athens, Greece
Dr. T.C. Melewar, Brunel University, UK
paper

 

Maastricht Room, Saturday, June 20, 5:30 pm - 7:00 pm
CUSTOMER ORIENTATION IN THE FOOD CHAIN II

Moderator: Ágnes Szegedy-Fricz, Ministry of Agriculture and Rural Development, Hungary

Personnel Management Research in Agribusiness
Vera Bitsch, Michigan State University, USA
paper

Power Shifts along the Supply Chain: Managerial Implications for Russian Agri-food Business
Vera Belaya, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
powerpoint paper

Savoury Dinners or Agro-Marketing? How Slow Food Movement Relates to Traditional Food Product
Zoltán ErdĹ's, Qualiment Ltd. HNC for EOQ, Hungary
powerpoint paper

 

Bruxelles Room, Saturday, June 20, 8:45am - 10:15am
QUALITY MANAGEMENT SYSTEMS IN AGRICULTURE AND FOOD INDUSTRY I

Moderator: Zoltán Erdős, HNC for EOQ, Hungary

Perspectives on Global Trends in Food Quality and Safety
John Noonan, Curtin University of Technology, Australia
Peter Batt, Curtin University of Technology, Australia
powerpoint paper

The Importance of Labeling: Consumer Preferences toward Certification Labels in the Chile Industry
Jay Lillywhite, New Mexico State University, USA
Jennifer Simonsen, New Mexico State University, USA
Ram Acharya, New Mexico State University, USA
powerpoint

Italian Consumer Attitudes toward Products for Well-Being: the Functional Foods Market
Azzurra Annunziata, University "Parthenope" of Naples, Italy
Rosa Misso, University "Parthenope" of Naples, Italy
Riccardo Vecchio, University "Parthenope" of Naples, Italy
paper

 

Bruxelles Room, Saturday, June 20, 10:45 am - 12:15 pm
QUALITY MANAGEMENT SYSTEMS IN AGRICULTURE AND FOOD INDUSTRY II

Moderator: Zoltán Erdős, HNC for EOQ, Hungary

Enhancing the International Competitiveness of the Western Australian (WA) Food and Beverage Industry through Facilitating the Adoption of Quality Assirance (QA) Programs
Georg Küpper, Curtin University of Technology, Australia
Peter Batt, Curtin University of Technology, Australia
powerpoint paper

Assessing Quality and Safety of Food & Beverage Products - An Analysis of Agribusiness Enterprises in Tirana District/Albania
Ilir Kapaj, Agriculture University of Tirana, Albania and Hohenheim University, Stuttgart, Germany
Reiner Doluschitz, Hohenheim University, Germany
Ana Mane, Agriculture University of Tirana, Albania
paper

Skills, Qualities and Experiences Needed for Future Leaders in Food and Agribusiness Industries of Armenia
Vardan E. Urutyan, Armenian State Agrarian University, Armenia
Kerry Litzenberg, Texas A&M University, USA
paper

 

Bruxelles Room, Saturday, June 20, 1:30 pm - 3:00 pm
CONSUMER PREFERENCE AND BRANDING OF FOOD PRODUCTS I

Moderator: András Sebők, Campden & Chorleywood, Hungary

Do Private Labels Evoke Customer Loyalty in Food Retailing?
Nadine Wettstein, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Stephan Brosig, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Thomas Glauben, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jens Peter-Loy, Christian-Albrechts-University of Kiel, Germany
**BEST PAPER AWARD FINALIST**
powerpoint paper

Consumer Market Segments in the Philippine Vegetable Industry
Sylvia B. Concepcion, University of the Philippines Mindanao, Philippines
powerpoint paper

Customer Branding: A Look at How Consumers Brand Fruit and Vegetables
Julie Pennington, University of Wisconsin-Eau Claire, USA
Dwayne Ball, University of Nebraska-Lincoln, USA
Kumar Rao, Gallup, USA
paper

 

Bruxelles Room, Saturday, June 20, 3:30 pm - 5:00 pm
CONSUMER PREFERENCE AND BRANDING OF FOOD PRODUCTS II

Moderator: András Sebők, Campden&Chorleywood, Hungary

Consumer Behaviour for Food Products in India
Kriti Bardhan Gupta, Indian Institute of Management Lucknow, India
paper

An Investigation into Ethnic Asian Food Consumption in the Bristol Area
Luis Kluwe Aguiar, Royal Agricultural College, United Kingdom
Sudharani Valluri, The Great Western, England
paper

Consumer Awareness of Functional Foods in Hungary
Zoltán Szakály, University of Kaposvár, Hungary
Orsolya Szigeti, University of Kaposvár, Hungary
Viktoria Szente, University of Kaposvár, Hungary
powerpoint paper

 

Bruxelles Room, Saturday, June 20, 5:30pm - 7:00 pm
AGRIBUSINESS MANAGEMENT

Moderator: Hamish Gow, Michigan State University, USA

Immersion in International Experiental Learning: The International Business Immersion Program
Hamish Gow, Michigan State University, USA
Meredith Blumthal, Illinois State University, USA
paper

Is Trust Necessary for Collective Agribusiness Strategies?
Katia Figueroa Rodriguez, Colegio de Postgraduados, Mexico
Carlos L. Figueroa Rodriguez, Colegio de Postgraduados, Mexico
Benjamin Figueroa Sandoval, Colegio de Postgraduados, Mexico
paper

Vega Silica Group
Miguel Angel Llano Irusta, Organization San Telmo, Spain
powerpoint paper

 

Starsbourg Room, Saturday, June 20, 8:45 am - 10:15 am
EXCELLENCE IN FOOD CHAIN

Moderator: Francis Declerck, ESSEC Business School, Paris-Singapure

Managing Sustainable Agri-food Chain Relationships - Factors Affecting Relationship Quality and Stability Dimensions
Christian Fischer, Massey University, Agribusiness, New Zealand
powerpoint paper

The Hungarian Agricultural Excellence Award for Companies and Organization - Development of the Model and its Application
Pál J. Molnár, University of Szeged, Hungary
Antal Véha, University of Szeged, Hungary
paper powerpoint

Application of the Hungarian Agricultural Excellence Award by the PICK Szeged Meat Company
László Sutka, PICK Szeged Meat Company, Hungary
Zsuzsanna Varró, PICK Szeged Meat Company, Hungary
paper

 

Starsbourg Room, Saturday, June 20, 10:45 am - 12:15 pm
AGRIFOOD PRICE SESSION I

Moderator: Michael Boland, Kansas State University, USA

Determinants of Prices for EU Product Denonimation of Origin Cheeses
Michael Boland, Kansas State University, USA
powerpoint paper

A Study of the Producer-Industry Transaction in the Argentine Milk Chain - a New Institutional Economics Approach
Evangelina Dulce, University of Buenos Aires, Argentina
Sebastian Senesi, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina
Hernan Palau, University of Buenos Aires, Argentina
Mercedes Barilatti, University of Buenos Aires, Argentina
powerpoint paper

Willingness to Pay for Improved Milk Quality in Northern Kenya Using Experimental Auction
DeeVon Bailey, Utah State University, Logan, USA
Francis Obuoro Wayua, Kenya Agricultural Research Institute, Kenya
Mohamed Shibia, Kenya Agricultural Research Institute, Kenya
Moses Mamo, Kenya Agricultural Research Institute, Kenya
D. Layne Coppok, Utah State University, USA
**BEST PAPER AWARD FINALIST**
powerpoint paper

 

Starsbourg Room, Saturday, June 20, 1:30 pm - 3:00 pm
AGRIFOOD MEAT PRICE SESSION II

Moderator: Jukka Kola, University of Helsinki, Finland

Economic Investigation of Zero-Rating of VAT on Meat: Implications for the Meat Value Chain in South Africa
Andre Jooste, National Agricultural Marketing Council, South Africa
Ferdi Meyer, University of Pretoria, South Africa
Pieter Taljaard, University of the Free State, South Africa
Hester Vermeulen, University of Pretoria, South Africa
paper

Hiic Consumers' Preferences and Willingness-to-Pay for Pasture-Fed Beef in Virginia
Denise Mainville, Virginia Polytechnic Institute and State University, USA
Jie Luo, Virginia Polytechnic Institute and  State University, USA
Wen You, Virginia Polytechnic Institute and  State University, USA
powerpoint paper

Willingness to Pay Premium for Foods Produced in Taiwan and Country of Origin Labeling: Results from Auction Experiment
Wen S. Chern, National Chung Cheng University, Department of Economics, Chai Yi, Taiwan
paper

 

Starsbourg Room, Saturday, June 20, 3:30 pm - 5:00 pm
VALUE-ADDED FOOD MARKETING THROUGH CONSUMERS STUDIES I

Moderator: Zoltán Lakner, Budapest Corvinus University, Hungary

Modelling Wine Choice: Investigating the Determinants of wine choice among of the "Black Diamonds"
Leah Ndanga, University of Pretoria, South Africa
Andre Louw, University of Pretoria, South Africa
Johan van Royen, University of Pretoria, South Africa
Davison Chikazunga, University of Pretoria, South Africa
paper

Strategy for Placement of Local Wines in Local Restaurants: A New Mexico Case Study
Bernd Maier, New Mexico State University, USA
Maurice Zeck, New Mexico State University, USA
William Gorman, New Mexico State University, USA
Jeanine Chavez-Castillo, New Mexico State University, USA
Sherida Elkins, New Mexico State University, USA
paper

Local Food Preferences of Restaurant Consumers
Jay Lillywhite, New Mexico State University, USA
Jennifer Simonsen, New Mexico State University, USA
Ram Acharya, New Mexico State University, USA
Kassi Laney, New Mexico State University, USA
powerpoint paper

 

Starsbourg Room, Saturday, June 20, 5:30 pm - 7:00 pm
VALUE-ADDED FOOD MARKETING THROUGH CONSUMER STUDIES II

Moderator: Zoltán Lakner, Budapest Corvinus University, Hungary

Factors Influencing Consumers' Choice of Retail Stores for Fresh Meat in Malaysia
Norshamliza Chamhuri, Curtin University of Technology, Australia
Peter Batt, Curtin University of Technology, Australia
powerpoint (part A) powerpoint (part B) powerpoint (part C) paper

Nutrition Information, Nutrition Knowledge and Consumers' Willingness to Pay for Pasture-Fed Beef: Empirical Evidence from In-Store Experiments
Denise Mainville, Virginia Polytechnic Institute and State University, USA
Bill Xue, Virginia Polytechnic Institute and State University, USA
Wen You, Virginia Polytechnic Institute and State University, USA
Rudy Nayga, Virginia Polytechnic Institute and State University, USA
Hong Xue, Virginia Polytechnic Institute and State University, USA
powerpoint paper

 

Rome Room, Saturday, June 20, 8:45am - 10:15 am
FINANCIAL RISK MANAGEMENT IN THE FOOD SYSTEM I

Moderator: Francesco Braga, University Guelph, Canada

Total Risk Management Process (TRMP) in Agrifood Supply Chain (ASC)
Farrukh Idrees, Farrukh & Co Investment and Marketing Consultants, Pakistan
powerpoint paper

Food Chains and Funding: Value Chain Development and Roles for Governments
David Sparling, University of Guelph, Canada
Glen Snoek, Canadian Federation of Agriculture, Canada
paper

The Role of Foreign direct Investment in South African Agriculture
Ernst Idsardi, University of the Free State, South Africa
Phillipus Cloete, University of the Free State, South Africa
H. D. van Schalkwyk, University of the Free State, South Africa
powerpoint paper

 

Rome Room, Saturday, June 20, 10:45am - 12:15pm
FINANCIAL RISK MANAGEMENT IN THE FOOD SYSTEM II

Moderator: Francesco Braga, University Guelph, Canada

Ensuring Intra- and Inter-Organizational Relationship Survival under Exogenous and Endogenous Shocks and Distress: The Role of Social Capital and Agent Aspiration Levels
Brent Ross, Michigan State University, USA
Hamish Gow, Michigan State University, USA
paper

The Triple Bottom Line: What is the Impact on the Returns to Agribusiness Stocks
Joshua Detre, Louisiana State University, USA
Michael Gunderson, University of Florida, USA
paper

New Generation of Standards and Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US
Marco A. Palma, Texas A & M University, USA
Luis Ribera, Texas A & M University, USA
David Bessler, Texas A & M University, USA
David Knutson, Texas A & M University, USA
Mechel Paggi, California State University, USA
powerpoint paper

 

Rome Room, Saturday, June 20, 1:30 pm - 3:00 pm
AGRICULTURAL MANAGEMENT AND CONSUMER PROTECTION I

Moderator: Doyle Baker, Food and Agriculture Organization, Italy

Trade, Development, and the Political Economy of Public Standards
Thijs Vandemoortele, K.U.Leuven/LICOS, Belgium
Johan F.M.Swinnen, K.U.Leuven/LICOS, Belgium
powerpoint paper

What they Say is not what they Do: Exploring the Gap between Fair-Trade Consumers
Luis Kluwe Aguiar, Royal Agricultural College,United Kingdom
Garth Pereira, Royal Agricultural College, United Kingdom
Luciana Marques Vieira, UNISINOS, Brazil
paper

Agri-Food Clusters and Competitiveness. Interventions in Two Pre-Clusters in Uruguay
Hernan Palau, University of Buenos Aires, Argentina
Sebastian Senesi University of Buenos Aires, Argentina
Facundo Neyra, University of Buenos Aires, Argentina
Fernando Mogni, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina
powerpoint paper

 

Rome Room, Saturday, June 20, 3:30 pm - 5:00 pm
AGRICULTURAL MANAGEMENT AND CONSUMER PROTECTION II

Moderator: Doyle Baker, Food and Agriculture Organization, Italy

Traceability Development in Fresh Vegetable and Fruit Sector: Hungarian Solution
József Lehota, Szent István University, Faculty of Social and Economics Institute, Hungary
paper

Investments in Traceability Systems: Results from the German Food Industry
Matthias Heyder, University of Goettingen, Germany
Thorsten Hollmann-Hespos, Chamber of Agriculture for Lower Saxony, Germany
Ludwig Theuvsen, University of Goettingen, Germany
paper

Of Junk Food and Junk Science
Gregory Baker, Santa Clara University, USA
Robert Collins, Santa Clara University, USA
**BEST PAPER AWARD FINALIST**
paper

 

Rome Room, Saturday, June 20, 5:30 pm - 7:00 pm
FOOD LABELLING AND NUTRITION INFORMATION FOR THE CONSUMERS

Moderator: Pál J. Molnár, University of Szeged, Hungary

Study on Evaluation Index Model and Hierarchical Management of Food Quality and Safety
Mr. Ming Zhu, Shanghai Academy of Quality Management and SMBQTS, China
Dr. Hengjiang Lu, Shanghai Academy of Quality Management, China
powerpoint paper

Controlling Avoidance of Food Safety Regulations in Meat Packing Industry
Dragan Miljkovic, North Dakota State University, USA
Dane Braun, North Dakota State University, USA
powerpoint paper

Investigating the Sufficiency of Geographic Diversification in Limiting Contract Grower Risk
Andre Louw, University of Pretoria, South Africa
Mariette Geyser, University of Pretoria, South Africa
Louis Botha, Grainvest Futures (Pty) Ltd, South Africa
Leah Ndanga, Universioty of Pretoria, South Africa
powerpoint paper

 

Amsterdam Room, Sunday, June 21, 8:00 am - 9:30am
ENVIRONMENTAL CHALLENGES AND RURAL DEVELOPMENT I

Moderator: John Karlik, California University, USA

Standard Driven Rural Development:A General Equilibrium Model with Market Imperfections
Tao Xiang, University of Leuven, Belgium
d'Artis Kancs, University of Leuven, Belgium
Jo Swinnen, University of Leuven, Belgium
powerpoint paper

Determining the Direct and Indirect Effects of Government Policies:The Case of U.S. Sugar Policy and High Fructose Corn Syrup
P. Lynn Kennedy, Louisiana State University, USA
Brian Hilburn, Louisiana State University, USA
paper

Willingness to Accept and Purchase Genetically Modified Rice in Shanxi Province, China
Hans De Steur, Ghent University, Belgium
Jacques Viaene, Ghent University, Belgium
Xavier Gellynck, Ghent University, Belgium
paper

 

Amsterdam Room, Sunday, June 21, 10:00 am - 11:30 am
ENVIRONMENTAL CHALLENGES AND RURAL DEVELOPMENT II

Moderator: John Karlik, California University, USA

Trade-offs between Shopping Bags Made of Non-Degradable Plastics and Other Materials Using Latent Class Analysis: The Case of Tianjin, China
Catherine Chan-Halbrendt, University of Hawaii, USA
Di Fang, Nankai University, China
Fang Yang, Yunnan Forestry Department, China
Ying Xie, Nankai University, China
paper

Cross-country analysis of differentiation strategies of Italian and German farm tourism: a hedonic pricing approach
Katia L. Sidali, University of Goettingen, Germany
Achim Spiller, Georg August University Goettingen, Germany
Markus Fahlbusch, Georg August University Goettingen, Germany
F. Regoli, Georg August University Goettingen, Germany
M. Vittuari, Georg August University Goettingen, Germany
paper

An Assessment of the Cost of Compliance with Rising SPS Standards: The Case of Beef Exports from Ethiopia
Karl M. Rich, American University in Cairo and ILRI, Egypt
Brian Perry, University of Oxford, Kenya
Simeon Kaitibie, International Center for Agricultural Research in the Dry Areas (ICARDA), Syria
**BEST PAPER AWARD FINALIST**
paper

 

Amsterdam Room, Sunday, June 21, 12:00 pm - 1:00 pm
ENVIRONMENTAL CHALLENGES AND RURAL DEVELOPMENT III

Moderator: John Karlik, California University, USA

Factors Affecting College Students' Knowledge and Opinions of Genetically Modified Foods
Chad Laux, Purdue University, USA
Gretchen Mosher,Iowa State University, USA
Steven Freeman, Iowa State University, USA
paper

A Theory of Standards-Driven Rural Development
Tao Xiang, University of Leuven, Belgium
Johan Swinnen, University of Leuven, Belgium
Scott Rozelle, Stanford University, USA
Thijs Vandemoortele, University of Leuven, Belgium
paper

 

Maastrich Room, Sunday, June 21, 8:00 am - 9:30 am
AGRIFOOD STRATEGIES I

Moderator: Gábor Szabó, University of Szeged, Hungary

The Strategic Role of Umbrella Brands in International Market Entry: The Case of "Cellars of Canterbury"
Domenico Dentoni, Michigan State University, USA
Hamish Gow, Michigan State University, USA
paper

Do Cooperatives Offer High Quality Products? Vertical Product Differentiation in a Mixed Oligopoly
Dieter Pennerstorfer, Austrian Institute of Economic Research, Austria
Christoph Weiss, University of Economics and BA, Austria
powerpoint paper

Linking Farmers to Markets in the Western Balkans: An Unfinished Job
Nancy Cochrane, United States Dept. of Agriculture (USDA), USA
paper

 

Maastrich Room, Sunday, June 21, 10:00am - 11:30 am
AGRIFOOD STRATEGIES II

Moderator: Gábor Szabó, University of Szeged, Hungary

Export Implicit Financial Performance: the Case of French Wine Companies
Jean-Laurent Viviani, Université de Montpellier, France
**BEST PAPER AWARD FINALIST**
powerpoint paper

Wine Market Structure and Consumer Demand
Antonio Stasi, University of Foggia, Italy
Antonio Seccia, University of Bari, Italy
Gianluca Nardone, University of Foggia, Italy
powerpoint paper

Global Challenges and Local Solutions: Wine Sector Changes in Europe and in Portugal
Bernardo Pacheco de Carvalho, Technical University of Lisbon, Portugal
Dinah Monteiro, CIAT-CD/REDISA
Neiva Carvalho, CIAT-CD/REDISA
powerpoint paper

 

Maastrich Room, Sunday, June 21, 12:00 pm - 1:00 pm
AGRIFOOD STRATEGIES III

Moderator: Gábor Szabó, University of Szeged, Hungary

The Emergence of Hybrid Forms in Argentina's Grain Prodcution Sector
Fabio Chaddad, University of Missouri, USA
Sebastian Senesi, University of Buenos Aires, Argentina
Hernan Palau, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina
powerpoint paper

 

Bruxelles Room, Sunday, June 21, 8:00 am - 9:30 am
MARKET ORIENTATION AND ENTERPRENEURSHIP

Moderator: Zoltán Szakály, University of Kaposvár, Hungary

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers
Eric T. Micheels, University of Illinois at Urbana-Champaign, USA
Hamish Gow, Michigan State University, USA
**BEST PAPER AWARD FINALIST**
paper

Mercosur's Meat Exports to the EU: Assessment of Policies Affecting Trade Flows
Ellen Huan-Niemi, MTT Agrifood Research Finland, Finland
Jyrki Niemi, MTT Agrifood Research Finland, Finland
powerpoint paper

Promoting Agribusiness Trade in Value-Added Products
Sayed Saghaian, University of Kentucky, USA
Kelly Davison, University of Kentucky, USA
Mike Reed, University of Kentucky, USA
paper

 

Bruxelles Room, Sunday, June 21, 10:00 am - 11:30 am
RECENT DEVELOPMENTS IN THE FIELD OF BIOFUELS I

Moderator: József Popp, Research Institute for Agricultural Economics, Hungary

Macroenvironment for Liquid Biofuels in a Governmental Perspective: A Comparative Analysis of Public Policies in Germany, Brazil and the United States of America
Edson Talamini, Federal University of Grande Dourados - UFGD, Brazil
Emmiel Wubben, Wageningen University, The Netherlands
Antonio Padula, Federal University of Rio Grande do Sul, Brazil
Homero Dewes, Federal University of Grande Do Sul-, Brazil
powerpoint paper

The Decision-Making Processes of the Agents belonging to the Biodiesel Production Chain in Southern Brazil
Régis Rathmann, COPPE/UFRJ, Brazil
Antonio Padula, Federal University of Rio Grande do Sul, Brazil
Omar Inácio Benedetti Santos, COPPE/UFRJ, Brazil
powerpoint paper

Sustainable Biodiesel Production from Cotton Seed Chain in Brazil
Jessica Sanches, FEA-RP/USP - Markestrat, Brazil
Marco Antonio Conejero, FEA-RP/USP - Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Mairun Junqueira Alves Pinto, FEA-RP/USP - Markestrat, Brazil
powerpoint paper

 

Bruxelles Room, Sunday, June 21, 12:00 pm - 1:00 pm
RECENT DEVELOPMENTS IN THE FIELD OF BIOFUELS II

Moderator: József Popp, Research Institute for Agricultural Economics, Hungary

A Real Options Analysis of Ethanol Plant Investment under Uncertainty
Todd M. Schmit, Cornell University, USA
Jianchuan Luo, Cornell University, USA
Loren W, Tauer, Cornell University, USA
powerpoint paper

Food versus Fuel: Adoption and Distribution of Distillers'Grains from Ethanol
Dennis Conley, University of Nebraska-Lincoln, USA
paper powerpoint

An Analysis on Food and Ethanol Production in Brazil
Marina Mafud, Markestrat Research Center, Brazil
Ricardo Rossi, Markestrat Research Center, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
paper

 

Starsbourg Room, Sunday, June 21, 8:00 am - 9:30 am
INNOVATION IN THE FOOD CHAIN I

Moderator: Onno Omta, Wageningen University, The Netherlands

Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners
Brent Ross, Michigan State University, USA
powerpoint paper

Farm-to-Institution Supply Chains: Practices, Challenges and Performance Measures
Getachew Abatekassa, Michigan State University, USA
Christopher Peterson, Michigan State University, USA
paper

Information Asymmetry in Cotton Markets in India
Gopal Naik, Indian Institute of Management Bangalore, India
powerpoint paper

 

Starsbourg Room, Sunday, June 21, 10:00am - 11:30 am
INNOVATION IN THE FOOD CHAIN II

Moderator: Frances Fortuin, Food Valley Foundation/Wageningen University, The Netherlands

Key Success Factors for Innovation in Food Processing in Developed and Emerging Economies
Frances T. J. M. Fortuin, Food Valley Foundation/ Wageningen University, The Netherlands
Onno Omta, Wageningen University, The Netherlands

Facing the Global Challenge to Raise the Innovation Power of Agrifood Companies: Creating an Optimal Innovation Assessment Tool
Mersiha Tepic, Wageningen University, The Netherlands
Frances Fortuin, Food Valley, The Netherlands
Ono Omta, Wageningen University, The Netherlands
Emiel F. M. Wubben, Wageningen University, The Netherlands
Maarten Batterink, Wageningen University, The Netherlands
Ron Kemp, Wageningen University, The Netherlands
powerpoint paper

Establishing Market Orientation on the Level of an input Supplier of the Food Chain: How Market Oriented is the Feed Industry?
Stefanie Bröring, Wageningen University and Research Centre, The Netherlands
paper

 

Starsbourg Room, Sunday, June 21, 12:00 pm - 1:00 pm
INNOVATION IN THE FOOD CHAIN III

Moderator: Frances Fortuin, Food Valley Foundation/Wageningen University, The Netherlands

Factors Determining the Choice of Governance Structure for Product Innovations
Maud Roucan-Kan, Purdue University, USA
Michael Boehlje, Purdue University, USA
Allan Gray, Purdue University, USA
paper

Identifying Possible Futures in Food Chain
Francis Declerck, ESSEC Business School Paris-Singapore, France
Olivier Fourcadet, ESSEC Business School Paris-Singapore, France
Sophie Ricci, ESSEC Business School Paris-Singapore, France
paper

 

Rome Room, Sunday, June 21, 8:00 am - 9:30 am
SUPPLY CHAIN MANAGEMENT AND CHAIN ECONOMICS I

Moderator: Christian Fischer, Massey University, New Zealand

New Business Model for Quality Supplies
Christina Steinbauer, Johann Heinrich von Thünen-Institut (vTI), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
paper

Grasp of Goals: Successful Management of Supply Chain Networks in the Agribusiness of Central and Eastern Europe
Taras Gagalyuk, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
powerpoint paper

Entrepreneurial Supply Chains and Strategic Collaboration: The Case of Bagoss Cheese in Bagolino, Italy
Vincent Amanor-Boadu, Kansas State University, USA
Piercarlo Marletta, Kansas State University, USA
Arlo Biere, Kansas State University, USA
**BEST PAPER AWARD FINALIST**
powerpoint paper

 

Rome Room, Sunday, June 21, 10:00 am - 11:30 am
SUPPLY CHAIN MANAGEMENT AND CHAIN ECONOMICS II

Moderator: Christian Fischer, Massey University, New Zealand

Retail Globalization - What Happens to the Local Suppliers in Central and Eastern Europe?
Zsombor Pall, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
powerpoint paper

Is the Pig Sales and Purchase Cooperation the Local Solution for the Global Challenge in Hungary?
Péter Balogh, University of Debrecen, Hungary
Imre Ertsey, University of Debrecen, Hungary
Veronika Fenyves, University of Debrecen, Hungary
Lajos Nagy, University of Debrecen, Hungary
paper

 

Rome Room, Sunday, June 21, 12:00 pm - 1:00 pm
SUPPLY CHAIN MANAGEMENT AND CHAIN ECONOMICS III

Moderator: Christian Fischer, Massey University, New Zealand

Competitiveness of Albanian Agriculture: Value Chain Study for Fruit and Vegetable Sector in Fier Region
Engjell Skreli, Agricultural University of Tirana, Albania
Catherine Chan-Halbrendt, University of Hawaii, USA
Astrit Balliu, Agriculture University of Tirana, Albania
powerpoint paper

Competitiveness of Zacatecas (Mexico) Protected Agriculture: the Fresh Tomato Industry
Luz E. Padilla-Bernal, Universidad Autonoma de Zacatecas, Mexico
Agustin Rumayor-Rodriguez, Instituto Nacional de Investigaciones Forestales Agrícolas y Pecuarias, Mexico
Oscar Perez-Veyras, Universidad Autonoma de Zacatecas, Mexico
Elivier Reyes-Rivas, Universidad Autonoma de Zacatecas, Mexico
paper

 

Copenhagen Ballroom, Sunday, June 21, 4:30 pm - 6:00 pm
Bridge Session: Agribusiness Education in Past, Present and Future

Chair and Introduction: Mary Shelman, Director, Agribusiness Program, Harvard Business School, USA

Csaba Forgács, Department of Agricultural Economics and Rural Development, Corvinus University of Budapest, Hungary
presentation
Gábor Szabó, Professor, Department of Rural Development and Agricultural Economics, University of Debrecen, Hungary
Csaba Székely, Professor, Dean. Faculty of Economics, University of West-Hungary
Marcos Fava Neves, Professor of Planning University of Sao Paulo, and Markestrat Researcher, Brazil
presentation
Joydeep Bose, President and Global Head, Human Resources, Olam Int'l. Singapore

presentation
Aidan Connolly, Vice President, Alltech Biotechnology, USA
presentation

 

Zurich Room, Sunday, June 21, 10:45 am - 12:15 pm
Special Session: Social and Economic Development. The Next Green Revolution.

 

Bruxelles Room, Sunday, June 21, 2:15 pm - 3:45 pm
Biofuels Session I: Tension between the 4 F's Food - Fibre - Fuel - Feed"

Chair: Hector R. Laurence, President and CEO, McLaren Holdings, Argentina

József Popp, Deputy General Director, Research Institute for Agricultural Economics, Hungary
presentation
Jordi Rosell, Professor, Applied Economy,Triptolemos Foundation/Universitat Autónoma de Barcelona, Spain

presentation
Laszlo Mathe, Bioenergy Coordinator, WWF International / WWF Scotland
presentation

 

Strasbourg Room, Sunday, June 21, 2:15 pm - 3:45 pm
Special Session: Sustainability in Agri-Food Chain - Global Reporting Initiative

organized by SAI Platform, GRI, InHolland University, Baker Tilly International and Rijnconsult/ACE

 

Rome Room, Sunday, June 21, 2:15 pm - 3:45 pm
Discussion Session:
Market Oriented Strategies to Revitalize Albania's Agricultural Industry

Organized by: Catherine Chan-Halbrendt, University of Hawaii, USA
Halina Zaleski, Universtity of Hawaii, USA
Engjell Skreli, Agricultural University of Tirana, Albania
Tatjana Dishnica, Ministry of Agriculture, Albania
Ana Mane, Agricultural University of Tirana, Albania
Bhari Musabelliu, Agricultural University of Tirana, Albania
Ina Pagria, Agricultural University of Tirana, Albania
powerpoint (part A) powerpoint (part B) powerpoint (part C) powerpoint (part D) discussion session

Nice - Amsterdam Rooms 2:15 pm - 6:00 pm
Special Session: Metropolitan Agriculture

Creating the New Green Revolution?
organized by TransForum

 

Maastricht Room, Sunday, June 21, 2:15 pm - 3:45 pm
Special Session: Market Opportunities for Hungarian Wine and Spirits

organized by the Hungarian Association of Food Science and Technology and HNC for EOQ
Moderator: Zoltán Harcz, Head of Cabinet, Ministry of Agriculture and Rural Development, Hungary
Agenda:

Wines of Hungary - Building a National Brand of Hungarian Wines
Richard Nemes, Managing Director, Hungarian Wine Marketing Agency, Hungary

US Market Opportunities for the Global Wine & Spirits Industry
Monika Elling, Managing Partner, Southern Wine &Spirits, USA

Market Opportunities for Hungarian Palinka
András Nagy, Director, Hungarian Spirit Association, Hungary
presentation

Zsindelyes Pálinka Processing Company -"Hungarian Agricultural Quality Award" Winner 2009
György Fehér, Technical Director of the "Zsindelyes" Pálinka Processing Company, Hungary
presentation

 

POSTERS

FOOD CHAIN APPROACH

Assessing the Comparative Advantage of Olive Oil Production in Albania
Ana Mane, Agriculture University of Tirana, Albania
Ilir Kapaj, Agriculture University of Tirana, Albania
paper

Supply Chain and Quality Problems in Dairy Sector
Judit Vágány, Budapest College of Management, Hungary
Brigitta Katona, Budapest College of Management, Hungary
Mónika Pónusz, Budapest College of Management, Hungary
poster

AGRIBUSINESS STRATEGIES

Local Solutions and Challenges Using Mediation and Alternative Dispute Resolution in the Food Chain System: Meeting Local Solutions through Understanding of the Local Agriculture Specificity, Food Culture, Neighboring Ethnicity, and Regional Business Potential and Limitations
Eric Thor, Arizona State University, USA
Veronika Lin, Arizona State University, USA
poster

Exploring Chinese Urban Markets for U.S. Pork
David Ortega, Purdue University, USA
Holly Wang, Purdue University, USA
Laping Wu, China Agricultural University, China
poster

Assessing the Impact of Direct Marketing in Overall Business Strategy: A Double Hurdle Approach
Tyler Mark, Louisiana State University, USA
Ashok Mishra, Louisiana State University, USA
Joshua Detre, Louisiana State University, USA
Adun Adhikari, Louisiana State University, USA
paper

The Characteristic and Development of Urban Farmers Market in Malaysia; A Case Study of the Satok Weekend Market and Payang Central Market
Abdul Rahman Saili, Curtin University of Technology, Australia
Maria Rola-Rubzen, Curtin University of Technology, Australia
poster

CUSTOMER ORIENTATION AND MARKETING

Role of Consumer Cooperatives in Linking Farmers to Markets: Evidence from Armenia
Artur Grigoryan, Int. Center for Agribusiness Research and Education, Armenia
Vardan Urutyan, Int. Center for Agribusiness Research and Education, Armenia
Tigran Hakhnazaryan , FAA ULE, Armenia

Consumption Habits and Valued Attributes in the Milk Purchase Process of Elderly Market
Roberto Scare, FEA-RP/USP - MARKESTRAT, Brazil
Magdalena Hechrisson, Markestrat Associates, Brazil
Fernando Santos, Markestrat Associates, Brazil
Carla Martosi Gomes, Markestrat Associates, Brazil

Food Tracebility Systems: Impact on Price Transmission along the Food Supply Chain
Andres Silva, University of Kent, United Kingdom
Marian Garcia, University of Kent, United Kingdom
poster

Brazilians in the UK: Ethnicity Consumption and Market Development
Luis Kluwe Aguiar, Royal Agricultural College, United Kingdom
poster

Market Potential for Pintado Chile Relleno's in the Southwestern United States
Shawna McLain, New Mexico State University, USA
Ben Wilson, New Mexico State University, USA
Ryan Scott, New Mexico State University, USA
Linzie Amick, New Mexico State University, USA
William Gorman, New Mexico State University, USA
poster

Opportunity Analysis of Water Buffalo in Canada
Melanie Lang, University of Guelph, Canada
Elliot Currie, University of Guelph, Canada
poster

Accountable Relationship Marketing: Evidence of an Agricultural Input Vendor
Danny Pimentel Claro, Ibmec Sao Paulo, Brazil
Tiago Fischer Ferreira, PENSA, Brazil
Uriel Rotta, PENSA, Brazil
paper

FOOD QUALITY AND SAFETY

Quality Control and Traceability of Crop and Forage Production
GyĹ'ri Zoltán, University of Debrecen, Hungary
Péter Sipos, University of Debrecen, Hungary
poster

Protecting Health and the Environment Through California's Agricultural Pesticide Regulatory System
Jan F. Karlik, University of California, USA
poster

 

Copenhagen Ballroom, Sunday, June 21, 4:30 pm - 6:00 pm
Bridge Session: Agribusiness Education in Past, Present and Future

Chair and Introduction: Mary Shelman, Director, Agribusiness Program, Harvard Business School, USA

Csaba Forgács, Department of Agricultural Economics and Rural Development, Corvinus University of Budapest, Hungary
presentation
Gábor Szabó, Professor, Department of Rural Development and Agricultural Economics, University of Debrecen, Hungary
Csaba Székely, Professor, Dean. Faculty of Economics, University of West-Hungary
Marcos Fava Neves, Professor of Planning University of Sao Paulo, and Markestrat Researcher, Brazil
presentation
Joydeep Bose, President and Global Head, Human Resources, Olam Int'l. Singapore

presentation
Aidan Connolly, Vice President, Alltech Biotechnology, USA
presentation

 

Copenhagen Ballroom, Monday, June 22, 9:00 am - 10:30 am
Forum Speaker Presentations
Global Challenges, Local Solutions: Trends in Food and Agribusiness

Chair: H. Christopher Peterson, Nowlin Chair Consumer-Responsive Agriculture, Product Center, Michigan State University, USA

Hans Jöhr, Corporate Head of Agriculture, Nestlé, S.A. Switzerland
presentation
Csaba Csaki, Professor and Head of Department, Corvinus University Budapest, and Former Senior Advisor for Agriculture and Rural Development Policies, World Bank, Hungary

presentation

 

Copenhagen Ballroom, Monday, June 22, 11:15 am - 12:45 am
Forum Speaker Presentations
How the Visegrad-4Countries are Responding to Global Challenges

Chair: Jan van Roekel, Director, Synnovia, The Netherlands

Tomás Kreutzer, Director, Federation of Food and Drink Industries, Czech Republic
presentation
György Raskó, President, Csopak Holding, Hungary

presentation
Gerd Boeckenhoff, General Manager, Rabobank, Poland

presentation
Igor Mancel, Chairman, Wine Growers Union of Slovakia, Slovak Republic

 

Copenhagen Ballroom, Monday, June 22, 2:30 pm - 4:00 pm
Forum Speaker Presentations
Food Products for Health and Well-being: Global and Local Developments

Chair: Pál Molnár, Professor, University of Szeged and President, HNC for EOQ, Hungary

Diána Bánáti, Director General, CFRI, Hungary Chair of EFSA MB, Italy
Antonio Di Giulio, Head of Unit, Food, Health and Well-being, European Commission, Belgium

presentation
Joan Prats, Corporate Responsibility Director for Health and Wellness, Coca-Cola Europe Group, Belgium

presentation
Hilary Green, Head of R&D Communications, Nestlé S.A., Switzerland

presentation

 

Copenhagen Ballroom, Monday, June 22, 4:15 pm - 5:45 pm
Forum Speaker Presentations
Regional Products in the Global Arena: Connecting People with the Origin of Food

Chair: Francesco Braga, Associate Professor, University of Guelph, Canada

Erhard Höbaus, Head of Nutrition and Quality Assurance, Ministry of Agriculture, Austria
presentation
András Seboek, General Manager, Campden & Chorleywood, Hungary

presentation, paper
Ariane Angelier, Head of the Office for Quality Signs and Organic Farming, Min. of Agriculture, France

presentation
Arnoud-Jan Bijsterveld, Professor, Tilburg University, The Netherlands

presentation

 

Bruxelles Room, Sunday, June 21, 2:15 pm - 3:45 pm
Biofuels Session I: Tension between the 4 F's Food - Fibre - Fuel - Feed"

Chair: Hector R. Laurence, President and CEO, McLaren Holdings, Argentina

József Popp, Deputy General Director, Research Institute for Agricultural Economics, Hungary
presentation
Jordi Rosell, Professor, Applied Economy,Triptolemos Foundation/Universitat Autónoma de Barcelona, Spain

presentation
Laszlo Mathe, Bioenergy Coordinator, WWF International / WWF Scotland
presentation

 

Copenhagen Ballroom, Tuesday, June 23, 8:30 am - 10:00 am
Forum Speaker Presentations
Biofuels Session II: Tension Between the 4 F's Food - Fiber - Fuel - Feed

Chair: Hector R. Laurence, President and CEO, McLaren Holdings, Argentina

Marcos Fava Neves, Professor of Planning University of Sao Paulo, and Markestrat Researcher, Brazil
presentation
Sebastian Senesi - FAUBA, Argentina

presentation
William Scott, Vice President, Agland Investment Services Inc., USA

presentation

 

Copenhagen Ballroom, Tuesday, June 23, 10:45 am - 12:15 am
Forum Speaker Presentations
How Governance Policies and Strategies affect the Agri-Food Sector

Chair: Michael Cook, Professor, Missouri University, USA

Laszlo Vajda, DG in Ministry of Agriculture, Hungary
presentation
Marty Reagan, CEO of Ag. Processing, Inc (AGP), USA

presentation
Reto Battaglia, General Manager, Battaglia Food Safety Systems GmbH, Switzerland

presentation

 

Copenhagen Ballroom, Tuesday, June 23, 2:00 pm - 3:30 pm
Forum Speaker Presentations
Impact of the Retail Sector on the Value Chain

Chair: Walt Armbruster, President Emeritus,Farm Foundation

Péter Feiner, Chairman of Board of Directors, SPAR Hungary Trade Ltd., Hungary
presentation
Tibor Zsombor, Operations Director, METRO Trade Ltd., Hungary

presentation
Bernard Guntz, Director for Investment, AUCHAN Hungary Ltd., Hungary

presentation

 

Copenhagen Ballroom, Tuesday, June 23, 4:00 pm - 5:30 pm
Forum Speaker Presentations
Closing Panel Discussion: Global Economic Crises and Strategic Development

Chair: László Vajda, IAMA President, Hungary

Introductory Lecture: Carole Brookins, Managing Director, Public Capital Advisors LLC, USA
presentation
Paul T. Jasper, President-elect of IAMA, USA

presentation
Frans van Bijsterveld, Head Food & Agribusiness Europe, Rabobank International, The Netherlands

presentation
Johan van Rooyen, Professor, University of Pretoria, South Africa

presentation
Mr Jerzy Plewa, Deputy Director General, DG Agriculture and Rural Development, European Commission, Belgium

presentation